Local Non-profit
Goodridge Freedom Center
The Challenge
Making History Accessible
The William C. Goodridge Freedom Center and Underground Railroad Museum is an authenticated site on the Underground Railroad that shares the unique life of its African American owner and local hero, William C. Goodridge, who risked everything to help freedom seekers escape from slavery in the mid-1800s. The Goodridge Freedom Center staff wanted to move from Squarespace to WordPress to create a more engaging and customizable website that was responsive for visitors and intuitive for their team to update as needed.
The Features
- WEB UI/UX DESIGN & DEVELOPMENT
- COPY WRITING
- EXHIBIT DISPLAY
- DONATION CAPABILITY
- EMAIL SIGN-UP CAPABILITY
- UNIFIED BRANDING
Incorporating a timeline with dates and “did you know” snippets brings William C. Goodridge’s story to life and provides a way for parents and teachers to engage their learners before and after a tour.
The addition of an “Explore Downtown York” section with links to local attractions, restaurants, and more further encourages tourism in the community.
